JOICO Color Balance Blue Shampoo - We decided to leave brassy to the band, and give the “Sombre Set” (our new, subtle take on Ombre-highlighted brunettes) the hue they deserve, with this perfectly pigmented neutralizing shampoo. Our true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that’s been chemically lightened. \n \nBonus: It preserves 89 percent of your precious hair-color for nearly eight full weeks by bonding to hair fibers like a new best friend. \n \nPerfect choice for naturally dark-brunette hair with salon highlights. \n \nBENEFITS \n

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• Instantly neutralizes unwanted orange and brassy tones
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• Long-lasting results through 12 washes
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• Boosts shine and smoothness
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• Over 2X stronger hair*
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• Controls static
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• Gently cleanses
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• Neutralizes unwanted orange and brassy tones
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• Boosts shine and controls static
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• *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together
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\nHOW TO USE \n

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• Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.
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