Joico Color Endure Conditioner - 1L \n \nThe biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hair color. In fact, our non-stripping, highly-moisturizing Sulfate-Free Conditioner is just as key; it softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy. \n \nPerfect choice for: Those with color-treated hair looking to preserve the integrity of both shade and depth. \n \nHere’s how: Apply to freshly-washed hair; leave on for a full minute; then rinse and style as usual. \n \nThe inside secret: Keratin Amino Acids bolster your strands with strength and hydration. Packed with antioxidants, green tea, and UV protectors to protect your locks from fading and tonal change