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The soft-touch, rubberized housing on this premium hairdryer provides a secure grip that makes it exceptionally easy to work with. Engineered with two of styling’s hottest technologies, this dryer produces gentle, even, far-infrared heat to dry hair fast and protect it from damage. Generating clouds of natural ions to eliminate static, it leaves even frizzy hair shiny and smooth.

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Technology

\nION GENERATOR \n \nA micro-chip is embedded in the mechanics of the appliance and emits a continuous stream of negative ions. \n \nNegative ion energy is powerful enough to break apart clusters of water molecules. The smaller water molecules penetrate into the hair shaft by slipping between the cuticles, adding plumpness/volume to hair. The bombardment of negative ions also closes the hair cuticle, which is very good for the health and appearance of the hair. \n \nCERAMIC \n \nCeramic is a non-metallic material that is durable, smooth and retains and distributes heat efficiently; it also radiates far infrared heat. \n \nFar Infrared (FIR) rays are electro-magnetic waves of energy, totally invisible to the naked eye, capable of penetrating deep into the human body, including the hair shaft. It therefore dries the hair from the inside out. The result is that more moisture remains in the hair shaft and there is less damage to the hair. \n \n