Discover the ultimate color preservation with L'Oreal Expert Vitamino Color Protect & Shine Shampoo A-OX Formula. Designed for those who cherish their color-treated hair, this advanced formula combines a potent anti-oxidant complex with UV filters to maintain vibrant color and shine. Enhanced with incell hydro-resist double-locking technology, it creates a lightweight film that repels water, ensuring your hair color stays radiant and lasts longer.

Experience the benefits of purified, instantly soft hair without any residue. Our shampoo not only protects your color but also enhances its intensity, leaving your hair looking luminous and full of life.

• Distribute evenly through wet hair and lather
• Rinse thoroughly
• Repeat process if necessary for extra vibrancy

Don't let your hair color fade into the background. Embrace luminous, protected color with L'Oreal Expert Vitamino Color Protect & Shine Shampoo today. Your hair deserves the best care, and it starts here.