Discover the unparalleled vibrancy of Wella Koleston Intense Red Hair Color Dye - 60ml, your ultimate choice for a stunning, salon-quality hair transformation. Infused with innovative ME+ technology, this dye not only promises a vivid, eye-catching red but also minimizes the risk of allergic reactions, ensuring a safe and comfortable coloring experience. Achieve up to 5 levels of lift and enjoy exceptional grey coverage with a formula designed to protect and preserve your hair's health and shine.

• Advanced ME+ technology significantly reduces the chance of allergies.
• Provides up to 5 levels of lift and superb grey coverage.
• Easy application for a flawless, even color.
• Designed to minimize hair damage, leaving your hair looking healthier.
• A wide range of 160 vibrant shades to choose from.

Embrace the beauty of intense, vibrant reds with Wella Koleston. Transform your look today and let your hair truly stand out. Perfect for both home and professional use, this dye is your go-to for a bold, confident, and radiant color that lasts.

For optimal results, pair with Wella Welloxon Perfect Developer. Don't forget to conduct a patch test before use. Ready for a change? Experience the difference now.