Discover the secret to vibrant, lasting hair color with L'Oreal Professionnel Semi-Permanent Dia Hair Color. This ammonia-free, demi-permanent dye offers an exceptional glossy finish and up to 6 weeks of rich, fade-resistant color. Its innovative formula is designed to provide up to 70% grey coverage, making it perfect for those looking to refresh or enhance their hair's natural beauty.

• Ammonia-Free for a gentle coloring experience
• 3x Shine for radiant, healthy-looking hair
• True-to-Tone color that lasts up to 6 weeks
• Enriched with 92% natural origin ingredients for nourished hair

Whether you're aiming to revitalize lightened locks, cover greys, or simply add a touch of gloss, L'Oreal Professionnel Dia Color is your ideal choice. Mix, apply, and transform your hair with ease for salon-quality results at home. Embrace your best hair yet—shop now and experience the difference!